purpose brands - HEALTHIES
Markets Insider: Purpose Brands Earns Multiple #1 Rankings in Newsweek Readers’ Choice Awards, Underscoring Portfolio Strength Across Fitness Segments Purpose Brands, the world’s largest portfolio of fitness, health and wellness franchise brands, today announced that two of its brand — Anytime Fitness and Orangetheory Fitness — have each earned #1 ... Purpose Brands Earns Multiple #1 Rankings in Newsweek Readers’ Choice Awards, Underscoring Portfolio Strength Across Fitness Segments Business Insider: Purpose Brands Expands Middle East Presence Through Regional Partner Rhone Fitness BOCA RATON, Fla. and WOODBURY, Minn., USA, Feb.
Understanding the Context
10, 2026 (GLOBE NEWSWIRE) -- Purpose Brands, the world’s largest and most trusted portfolio of fitness, health, and wellness franchise brands, today ... Purpose Brand is a full-service media relations, brand creative and content marketing agency based in Chicago. From brand relaunches to crisis management, we help purpose-driven organizations navigate change. We put purpose into practice, making brands more relevant and communities stronger.
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Key Insights
We help companies make life better for others in some way—bringing joy, happiness, relationships ... Purpose-driven marketing campaigns claim more than monetary value; they capture consumers’ hearts. Purpose-driven campaigns will tap core brand values to deepen consumer relationships. Consumers are demanding change, and brands are giving it to them. Diane Primo is the CEO of the Purpose Brand agency, an award-winning, Chicago-based public relations, branding and digital marketing firm.
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Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Typically purpose positioning and purpose reputation management work together, but some brands pursue reputation management alone to define and remediate reputational risk. The guidepost of purpose reputation management is a strategic plan. It provides clarity and ensures the organization is moving in alignment toward a common goal. 1 in 3 Fortune 500 companies use corporate purpose statements to build brands around their customers. The best purpose statements weave values into the corporate DNA.