Business Wire: Gold’s Gym® Reopens Southern California Market for the First Time in 36 Years Gold’s Gym® Reopens Southern California Market for the First Time in 36 Years Santa Barbara Independent: Gold’s Gym Southern California Gyms Sold to EōS Fitness in 23-Location Deal Gold’s Gym Southern California Gyms Sold to EōS Fitness in 23-Location Deal Los Angeles Magazine: EōS Fitness Acquires Most of Gold’s Gym Southern California Gold’s Gym’s longtime Southern California franchisee is selling all 23 of its locations to EōS Fitness – except for the original Venice Beach gym where the brand first began nearly 60 years ago. In an ... Add Yahoo as a preferred source to see more of our stories on Google.

Understanding the Context

Gold's Gym Southern California announced in an email to its members on Oct. 29 that it would officially be part of EōS Fitness. Gold’s Gym has sold 23 Southern California locations to EoS Fitness, retaining only its iconic Venice Beach location. EoS Fitness, already present in the region, continues its rapid expansion with ...

Key Insights

Gold's Gym, a decades-old fitness brand with a cult following and roots in Venice Beach, is allowing almost all of its Southern California outlets to be taken over by Eōs Fitness. The gym's long-time ... DALLAS--(BUSINESS WIRE)--The first Gold’s Gym® opened in Venice Beach, California in 1965 and forever changed how the world thought about fitness. Founder Joe Gold’s approach pushed limits, ... KTLA: Popular gym chain changing names across Southern California – except where it started: Venice Popular gym chain changing names across Southern California – except where it started: Venice