functional beverages immune resilience - HEALTHIES
PepsiCo, Inc. PEP is sharpening its competitive edge by leaning into one of the fastest-growing areas of food and beverages: functionality. As consumers increasingly seek products that deliver ...
Understanding the Context
USA Today: Lithios Beverages Introduces New Functional Powder Aimed at Mental Clarity and Cellular Hydration Lithios Beverages introduces Brain Fuel + Hydration Powder, a functional beverage blending electrolytes, trace minerals, and nootropics to support hydration and cognitive wellness. Inspired by mineral ... Lithios Beverages Introduces New Functional Powder Aimed at Mental Clarity and Cellular Hydration News Medical: Immune resilience identified as key to healthy aging and longevity A study published in Aging Cell has identified immune resilience as a key driver of salutogenesis-the active process of promoting health and well-being. By analyzing data from 17,500 individuals ...
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Key Insights
There is a growing global demand for functional beverages containing added ingredients for physiological or health benefits beyond taste and hydration for ‘proactive wellness’. Consumers are seeking ... “Functional” beverages make big health claims about their brain-boosting, immunity-strengthening abilities. We asked food science and nutrition experts to weigh in. This image taken at over 20,000x ...