The Athlete’s Foot (TAF) wanted to raise awareness and sales for the launch of its new ASICS Nimbus model in Australia. The target audience was identified as ‘fit-for-lifers’ who engage in active ... Athlete's foot, also called tinea pedis, is a skin infection caused by fungi.

Understanding the Context

It usually starts between the toes. The condition can occur when feet get hot and sweaty inside closed shoes. Signs and symptoms of athlete's foot include an itchy, scaly rash. The fungus can live on floors, bedding, towels and shoes, spreading easily to others.

Key Insights

Athlete’s foot is a common fungal infection (caused by a fungus). Athlete’s foot causes an itchy, stinging, burning rash on the skin on one or both of your feet. What Is Athlete’s Foot & How Do You Treat It? - Cleveland Clinic Athlete's foot ... Athlete's foot, known medically as tinea pedis, is a common skin infection of the feet caused by a fungus.

Final Thoughts

[2] Signs and symptoms often include itching, scaling, cracking and redness. [3] In rare cases the skin may blister. [6] Athlete's foot fungus may infect any part of the foot, but most often grows between the toes. [3] Home remedies to help treat or prevent athlete's foot include baking soda, tea tree oil, vinegar, and other antifungal and antibacterial remedies. Athlete's foot (tinea pedis) is a contagious skin infection caused by the ringworm fungus. Read about treatment, symptoms, home remedies, prevention, and signs.

Most often, athlete’s foot will appear between your toes, but it also can form on the top or bottom of your foot. Athlete's foot is a common fungal infection. It happens in children and...