carbonated beverages with functional health benefits - HEALTHIES
The company is launching k2o, an electrolyte and collagen powder positioned to capitalize on growing demand for beauty-focused functional beverages. Seeking Alpha: With 'functional' beverages, brands rush to quench a thirst for drinks that do more than taste good With 'functional' beverages, brands rush to quench a thirst for drinks that do more than taste good Functional beverages are a category of drinks designed to provide specific health benefits beyond basic hydration. Unlike traditional beverages such as water, coffee, or soda, which primarily serve to ...
Understanding the Context
South Florida Reporter: The High-Voltage Shift: How Functional Innovation and Strategic Acquisitions Are Redefining the Energy Drink Market Energy drink sales surged fourteen percent this year, driven by intense consumer demand for functional caffeine and beverage options. The High-Voltage Shift: How Functional Innovation and Strategic Acquisitions Are Redefining the Energy Drink Market Insider on MSN: The $200 billion functional drink boom is turning into a wellness arms race